Customer Service: A Key Factor to Business Sustenance

Customer service is the key to turning a prospective buyer into a customer.
Often, people think that the buying choice is made via price, but nothing could be further from the truth. When you provide exceptional customer service a customer is willing to pay more for that service.


Customer service is the service or care that a consumer receives before, during and after a purchase. It's one of the factors that come in to play when a consumer is determining buying value, the other is the quality of the product or service that is being offered.

Consumers often must encounter an experience to not only be a satisfied customer, but a loyal customer. Customer service is a part of that experience. Top notch service will create loyalty and a returning customer, which is what we all must strive for.

Greet them in a friendly manner, whether that be via telephone, email or in person. Let them know you are to help and that you will take care of them.